TRAIN LEARN GO STOKE – Baba Communications
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TRAIN LEARN GO STOKE

Baba Communications / TRAIN LEARN GO STOKE

Health & Fitness

TRAIN LEARN GO STOKE

Strategy:

To raise brand awareness for Train Learn Go Stoke and help them to connect with a wider audience. In order to reach their target audience we structured the PR & Communications plan to be timely to the time of year and link to people’s objectives.

Objective:

To increase the client base for Train Learn Go Stoke and to identify them as a unique alternative to traditional forms of health and fitness.

Target Profile audience:

Clients of all ages and physical abilities and the corporate sector throughout Staffordshire.

The solution:

A structured PR plan to share the story behind Train Learn GO Stoke and who is involved and why. Featured content to showcase the business and what it has to offer included on the Baba Baboon platform along with a featured business profile with images created on the same platform. A series of Press Releases sent to all the relevant media including print and radio stations. Regular coverage was received including radio interviews on several stations. We liaised with a local radio station which led to presenters taking part in a health and fitness challenge with regular reported outcomes.We created various social media posts across several channels to highlight what Train Learn GO has to offer. We regularly updated the Featured Business profile and amended information where necessary. Online sessions were introduced by Train Learn GO which also featured on the Baba Baboon platform and in the traditional press. Train Learn GO also featured in Baba Baboon’s subscription Newsletter.

Results:

Train Learn GO has received interest from various interested parties including corporates. (Due to the pandemic some sessions were put on hold.)

 

Train Learn GO’s online sessions received interest locally and throughout the UK and new clients signed up.

 

Featured content regularly shared by Baba Baboon and also local influencers which reached thousands of accounts weekly.

 

Darren Winterburn of Train Learn GO Stoke has been positioned as an expert in his field to a wide audience.

 

Baba Baboon has created a long term relationship with Train Learn GO Stoke with more plans in place for the future to help the business grow further.

Date

June 10, 2020