Potbank Hotel – Baba Communications
17617
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Potbank Hotel

Baba Communications / Potbank Hotel

Hospitality

Potbank Hotel

Strategy:

Assisting with key messaging and press coverage during the coronavirus pandemic.

A structured PR plan devised for press and social media.

Objective:

Maintain brand awareness plus sharing up-to-date news and information about procedures and guidelines.

Target Profile audience:

Local and regional businesses and communities.

The solution:

A PR plan developed to account for changes with government guidelines during the coronavirus pandemic. Key messaging was needed and carefully structured for press coverage and social media content.

Content was also published via BabaBaboon and shared in the subscription Newsletter.

Liaison with the press – radio, print and TV. Plus advising on messaging.

Results:

Potbank Hotel featured in the local print press plus on media websites and radio platforms. Enquiries were made to the hotel.

An on going relationship has formed with the owners of Potbank Hotel with future PR plans.

Date

January 14, 2021