Helping Angels Charitable Association – Baba Communications
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Helping Angels Charitable Association

Baba Communications / Helping Angels Charitable Association

Charity

Helping Angels Charitable Association

Strategy:

To raise awareness for the charity and help to connect the charity to more of the business community. To raise awareness about charity fundraisers and developments. (The charity was one year-old in 2020.)

 

A structured PR plan devised for press and social media.

Objective:

Increase awareness for Helping Angels Charitable Association throughout North Staffordshire.

Target Profile audience:

Local businesses and communities. Potential volunteers.

The solution:

A PR plan was being developed just before the pandemic struck in March 2020. The plan adjusted to changing circumstances and content was created accordingly.

Key messages were defined and various press releases were published in the local media and on BabaBaboon.

Content was also created to highlight appeals and developments and featured on BabaBaboon’s Social Media channels and in the subscription Newsletter.

Results:

Helping Angels Charitable Association have various articles published in the local press plus radio interviews and coverage on local radio.

Following news of one certain press release the charity was included in nominations for a ‘Our Heroes’ campaign which was run by the local press.

Awareness for the charity and future fundraising events have been highlighted including important developments which have taken place.

Helping Angels CA are continuing to work with Baba Communications and BabaBaboon as a consistent PR plan, including creating social media and other content.

Date

January 14, 2021