Emmaus North Staffs – Baba Communications
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Emmaus North Staffs

Baba Communications / Emmaus North Staffs

Charity

Emmaus North Staffs

Strategy:

To raise the profile of Emmaus North Staffs the charity as well as helping to promote the charity store Emmaus Furniture Mine.

 

In order to reach both objectives a structured PR plan was devised over a minimum 12 month period.

Objective:

To deter from a stigma which had been attached to the store and attract attention from the general public.

 

Increase awareness for the charity Emmaus North Staffs.

Target Profile audience:

General public, donors, businesses and local organisations.

The solution:

A tailored PR structure to highlight the charity and its cause as well as the importance of the charity store. Featured content was created and published on Baba Baboon’s platform which included regular updates to the listing on the Business Directory pages with fresh images. Following the issuing of press releases Emmaus North Staffs/Emmaus Furniture Mine featured in the traditional press including on the radio. We assisted the Executive Lead with radio interviews and attended a local radio station for an interview. Helped to devise a campaign and created content for this. Assisted with content for job advertisements at the charity and included content in Baba Baboon’s subscription Newsletter. Created content for social media.

Results:

Emmaus North Staffs and Emmaus Furniture Mine have had various stories published in the traditional press including on local radio stations and online at Baba Baboon’s media platform.

 

The campaign was a success and it was reported that donors to the campaign had come directly from hearing/reading the news we had helped to create online and elsewhere.

 

Emmaus Furniture Mine is more widely recognised and so is the charity.

 

A long term relationship has since developed.

 

Date

July 27, 2020