Chell Area Family Action Group (CAFAG) – Baba Communications
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Chell Area Family Action Group (CAFAG)

Baba Communications / Chell Area Family Action Group (CAFAG)

Charity

Chell Area Family Action Group (CAFAG)

Strategy:

To help raise the profile of the charity and to help towards direction of projects in order to gain publicity. In order to reach out to a wider audience we not only liaised with media outlets but we produced relevant content for attractive press releases, social media and web content. We also helped to assist with communications surrounding projects.

Objective:

To increase the charity profile in order to reach more communities. To be recognised as a very active organisation in meeting their cause. To increase social media interaction with their online events.

Target Profile audience:

Communities of all ages, local businesses and other organisations.

The solution:

A tailored PR and Communications plan aligning with the objectives to be met for various projects. Featured content was created to showcase the meaning behind the Charity and included on the Baba Baboon platform. Several Press Releases were produced which led to radio interviews and publication in the traditional print media. Following a press release the charity were included in nominations for a local media “Our Heroes” Awards. Content for various social media posts were created and published on the charity channels. Content was also created for other social media and the charity featured with a full detailed profile and Featured content on Baba Baboon. News from the charity was also featured in Baba Baboon’s subscription Newsletter.

Results:

Chell Area Family Action Group reached a wider audience via their social media online events during the coronavirus pandemic.

 

The charity was nominated for a local heroes award following the work done in the community during the pandemic.

 

Featured content regularly shared by Baba Baboon reached thousands of accounts weekly. Regular exposure in the traditional press, including radio interviews following press releases issued and content published on Baba Baboon’s media platform.

 

Projects fulfilled and direction for future ones. Baba Baboon has determined a long term relationship with the charity as new plans and projects are in the pipeline.

 

Date

July 27, 2020