To create brand awareness for a new product which the gallery had launched during the Covid-19 pandemic. The gallery wanted to highlight the new product and showcase it in its own right.
In order to reach both objectives a structured PR plan was devised for press and social media.
To increase awareness for the product, reach a wide audience and to generate sales.
Increase brand awareness for the gallery.
General public, businesses and local organisations.
A detailed PR plan was created between Baba Communications and the client. Content was created with the aim of publication on several platforms and media – including social media.
Content was created for press releases and social media content via BabaBaboon’s channels. Content was also created for inclusion in BabaBaboon’s subscription Newsletter and the use of particular images were advised upon.
Barewall Art Gallery received coverage in the local online and printed press. News was also published on BabaBaboon, received exposure on BabaBaboon’s social media channels and included in BabaBaboon’s Newsletter.
Within one day of publication in the media the client reported sales had increased. Baba Communications also sought other PR opportunities which led to the gallery being featured on regional TV news – on BBC Midlands Today – all within a week of the first press release being created.
In the first instance the product sold out which led to more being created. And months later orders continued.
Barewall Art Gallery also connected to more members of the local area who were unaware they existed before working with Baba Communications & BabaBaboon. A long term relationship has since developed.
January 14, 2021